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Posted on 2:56 PM by Wanto and filed under
By Ron Jordan
When we speak about sport shoes, we speak about making performance. Professional runners need professional footwear to meet their training needs. The more attention sportsmen pay to their equipment, the better their results can be. One brand came into their attention: New Balance tennis shoes offered them the stability, the comfort and the innovation needed for performance.
New Balance shoes are made in USA since more than 100 years ago. They produce sport shoes for men and for women, in many colors, shapes and models. The secret of their success is that they have always paid attention to consumers needs. Listening always pays off.
The initial New Balance shoe for runners was made in 1938 and it was a success. The shoe was targeted at professional runners. In case they were not happy with the performance, they were promised to receive their money back.
It took several more years until the first running shoe for common people was issued. This happened in 1960. Trackstar was the brand that revolutionized running for ever. They were based on an innovative concept regarding fitting, so they practically could fit every person.
In 1982, the famous 990 New Balance sneaker was born, with thorough research beneath its launch. They were flexible, stable and supportive, so sales were really boosting. This was a premium running shoe.
As technology improved, New Balance incorporated the state of the art processes and materials in their shoes, so the 990 was significantly improved. The look was also changed in order to match the fashion of the 90s.
Continuous innovation made New Balance preserve its place in the gallery of the greatest sport shoes manufacturers, even in 2009. Actual models such as the 993 have modern shapes, better cushioning and pronation control. The midsole is one of the best innovations in sport shoes design since long time ago.
New Balance shoes are made in USA since more than 100 years ago. They produce sport shoes for men and for women, in many colors, shapes and models. The secret of their success is that they have always paid attention to consumers needs. Listening always pays off.
The initial New Balance shoe for runners was made in 1938 and it was a success. The shoe was targeted at professional runners. In case they were not happy with the performance, they were promised to receive their money back.
It took several more years until the first running shoe for common people was issued. This happened in 1960. Trackstar was the brand that revolutionized running for ever. They were based on an innovative concept regarding fitting, so they practically could fit every person.
In 1982, the famous 990 New Balance sneaker was born, with thorough research beneath its launch. They were flexible, stable and supportive, so sales were really boosting. This was a premium running shoe.
As technology improved, New Balance incorporated the state of the art processes and materials in their shoes, so the 990 was significantly improved. The look was also changed in order to match the fashion of the 90s.
Continuous innovation made New Balance preserve its place in the gallery of the greatest sport shoes manufacturers, even in 2009. Actual models such as the 993 have modern shapes, better cushioning and pronation control. The midsole is one of the best innovations in sport shoes design since long time ago.
About the Author:
Read more tips about shoes on this New Balance shoes website, written by a fashion passionate and sports footwear addicted.
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