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Posted on 7:50 PM by Wanto and filed under
By Ron Jordan
Sports shoes need to be as comfortable as possible, in order to secure performance. This is why athletes aren't cheap when it comes to buying sports shoes. The New Balance running shoes are some of the best researched sport shoes in the world. A lot of research and science was put behind these simple running shoes that make you feel so comfortable.
Operating in the US, New Balance is a shoe manufacturing company with over 100 years of tradition and experience. They make both women and men shoes, grouped in several series. Actually New Balance was the inventor of the metatarsal arch which was the state of the art in the year 1906.
People who run as a profession had the chance to buy their first New Balance special shoes in 1938. They simply loved it. Moreover, the company came with a very clever marketing trick, or strategy, offering buyers a guarantee to give their money back if they were not satisfied with their purchase.
Several years later, in 1960, they started to produce running shoes for the masses. Under the name of Trackstar, the New Balance sneaker was good looking, elegant, yet very comfortable. Those shoes were known to fit every person.
However, the first sport shoes really flexible were manufactured years later, impersonated by the famous 990 series. Now even ordinary people like you and me were able to buy their own running shoes and start running like Forrest Gump. A new sports world was born.
As technology improved, New Balance incorporated the state of the art processes and materials in their shoes, so the 990 was significantly improved. The look was also changed in order to match the fashion of the 90s.
Even today, New Balance is one of the world's favorite brand of sport shoes, or sneakers, how they are also called. The 993 are among the most comfortable shoes in their range, thanks to several innovation that made them lighter and more flexible.
Operating in the US, New Balance is a shoe manufacturing company with over 100 years of tradition and experience. They make both women and men shoes, grouped in several series. Actually New Balance was the inventor of the metatarsal arch which was the state of the art in the year 1906.
People who run as a profession had the chance to buy their first New Balance special shoes in 1938. They simply loved it. Moreover, the company came with a very clever marketing trick, or strategy, offering buyers a guarantee to give their money back if they were not satisfied with their purchase.
Several years later, in 1960, they started to produce running shoes for the masses. Under the name of Trackstar, the New Balance sneaker was good looking, elegant, yet very comfortable. Those shoes were known to fit every person.
However, the first sport shoes really flexible were manufactured years later, impersonated by the famous 990 series. Now even ordinary people like you and me were able to buy their own running shoes and start running like Forrest Gump. A new sports world was born.
As technology improved, New Balance incorporated the state of the art processes and materials in their shoes, so the 990 was significantly improved. The look was also changed in order to match the fashion of the 90s.
Even today, New Balance is one of the world's favorite brand of sport shoes, or sneakers, how they are also called. The 993 are among the most comfortable shoes in their range, thanks to several innovation that made them lighter and more flexible.
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If you need casual shoes options, check out Born Crown shoes, which includes shoes of various colors and models for men.
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